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The artist Elske Rosenfeld follows the film stills, fragments of conversations and announcement texts of Farocki’s Hard Selling. She mobilizes the figure of the “window” as a frame to transpose the languages and gazes at shop windows, screens and trainers into a poetic-analytical editing. In the resulting text/image essay Rosenfeld updates her ongoing archive of gaze-images. An editorial note by Doreen Mende introduces HaFI 014.
Paperback, 20x26 cm
Harun Farocki Institut, 1st edition 2021